Our Story

Our Story 

Simple Purity: Discarding the Unnecessary

At no added, our philosophy is rooted in the principle of subtraction. By removing non-essential ingredients, we have meticulously crafted a range of 27 products designed to help you rediscover your skin's ideal state. We believe in returning to the purest methods, offering your skin a choice that is truly free from burden.
Our Commitment 

Guided by our founding mission—"Adding nothing your skin doesn’t need"—no added maintains a steadfast belief in balancing practical functionality with natural botanical ingredients. Each of our products is crafted with heart and purpose.

To ensure we are responsible to our customers and the planet, our dedication extends from the careful screening of ingredients to the selection of green, sustainable packaging materials (resource-saving, easy to recycle, and low pollution). We strive to provide you with an experience that is consistently natural, pure, and reassuring.

Our Philosophy

no added means adding nothing your skin doesn’t need. Skincare is simple—it doesn’t require animal or chemical ingredients. A pure, plant-based formula is more than enough.

Let your skin return to its origins. Use the purest methods to nurture the cleanest skin. It is the greatest gift for your skin, and a true act of love for both your beauty and the Earth.